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Retrospective Capture

Eileen Zhang, Winter 2022
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In this postcard, Eileen captured her process when designing a typographic poster. The postcard timeline reads from left to right. She was inspired by the oreo making video, where the baker laid out ingredients and tried different combinations. Her process for the poster felt similar, where she would lay out poster ingredients (typefaces and image choices) and test which combinations looked well together. Because there were so many possible decisions, a significant part of her process felt like a random yet intuitive mix-and-match. See the back of the postcard for the key and other details!