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Qualitative Coding

Adoniah Carmeline, Winter 2022
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Adoniah’s postcard features a spiral representing the timeline of the oreo making video. This postcard is read clockwise, starting from the inside and spiraling out. The colors represent the various codes, and the size of each blob represents the amount of time spent, with the smallest blobs representing one ten-second period. For example, the largest green blob indicates a hundred-second period where the baker was gathering information. Over time, different colors, representing the different codes, start becoming more or less prominent. See the back of the postcard for the key and other details!