TITLE

Qualitative Coding

Eileen Zhang, Winter 2022
Eileen's Postcard ArchiveAll Topic 2 PostcardsBack to all postcards

In Eileen’s postcard, oreo ingredients, a mixing bowl, and completed oreos demonstrate the oreo making video process. The card shows a timeline that reads from left to right. The timeline is divided into three stages, shown by the raw ingredients on the left, the ingredients in a mixing bowl on the right, and the cookies on the right. Each ingredient corresponds to a code and the size of ingredients indicates the amount of time spent on that code at that moment. For example, towards the middle of the video (in the mixing bowl), the most frequent code was evaluating ideas (the dough in the mixing bowl). See the back of the postcard for the key and other details!