Qualitative Coding

For the second postcard, participants viewed Bon Appetit’s Oreo making video and categorized each ten-second chunk of the video under a qualitative code. The codes to look for were: Problem Definition, Gather Information, Generating Ideas, Making Prototypes, Evaluating Ideas, Implementing Ideas, and N/A (no code). Though participants viewed the same video, the data that each participant gathered may be slightly unique. Using this qualitative coded data, participants created visual representations of the baker’s Oreo making process.